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Corporate Identity
Logo/Letterhead/Business Cards
Bute Jeans
We had to develop a CI for a fictional company. My target audience was young black females between the ages of 18-35. My company was called Bute (boo-tay).
I designed the logo using India Ink and a stick. I wanted to get an African/tribal feel. The background images were also achieved using India Ink and a stick and were just a few of many different patterns and sketches I worked on. The chocolate brown was a perfect compliment to the colors of the clothing line. The finished products were printed out on a light tan stock. |
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